We turn process into systems,
and data into decisions.
Eduardo Nivinski
Business development · MBA in Data Science & Analytics, University of São Paulo
We help your company take its next leap in growth — building the systems it needs, and generating and analysing the data to make the right decisions for your business.
We set a baseline on day one and measure against it every month. Sample figures.
businesses supported end to end
custom systems in daily use
customer reviews generated for clients
of decisions tied to a measured baseline
Our own track record · Updated 2026
A method to map your business, and the experience to propose changes that actually work.
- To sell more, you probably do not need thousands of social posts or a fortune in ads.
- Maybe your team keeps slipping on process because the systems they work with are bad — not because they are.
- Cutting your price does not increase sales. Improving how customers perceive value does.
- Stop deciding by gut feeling. Validate ideas with real analysis of your own business.
- Without systems and information, how would you know what to fix and what is already working?
Diagnosis, decision, build, measure.
We do not start from a service catalogue. We start by looking at your numbers — sales, operation, demand, competition — and finding where the business is actually losing. Then we decide what to build, build it, and keep measuring whether it worked.
Diagnose
We map operation, demand and numbers before proposing anything.
Decide
What to fix first, ranked by impact in dollars — not by what we sell.
Build
Systems, presence and process. Implemented, not recommended.
Measure
Every month, against the baseline we set on day one.
AI does the analysis. A real person makes the call. Agents run the heavy, repetitive work every week. A real strategist reads the data, decides what happens next and answers to you.
Where the work usually lands.
Consulting work is never identical twice, so this is not a service menu — it is what we have actually built. Most problems that look like marketing turn out to be business problems, and most business problems end up as system problems.
Process and commercial engine
What you sell, to whom, at what price, and how the sale actually happens — designed, written down and made measurable.
- Go-to-market and expansion into 12 countries for a B2B firm
- Sales playbook and pipeline design that cut onboarding time in half
- Forecasting and KPI framework that lifted conversion by 22%
Measured by
Conversion rate, average ticket, sales cycle, retention.
How they find you and why they choose you
The whole path from the moment someone starts looking to the moment they decide — built, then measured at every step.
- Local presence platform: ranking tracking, review generation and reputation
- Websites built to rank and convert, with structured data for AI search
- Automated scanning of local search results into qualified lead lists
Measured by
Qualified demand, discovery rate, ranking, cost per acquired customer.
The software the operation runs on
When the bottleneck is operational, no marketing fixes it. Built around how the business actually works — and owned by you.
- E-commerce and order management with CRM, loyalty and kanban operations
- ERP covering procure-to-pay, order-to-cash and supply chain analytics
- WhatsApp and SMS automation with AI assistants for customer service
Measured by
Hours saved, orders recovered, no-show rate, revenue per customer.
You rarely need all three at once. The diagnosis tells us which one is costing you the most right now, and that is where we start.
Simple to start. Built to compound.
No proposal before we understand the business. It is slower on the first call and much faster afterwards.
Business diagnosis
A paid, fixed-scope engagement. We sit with you and map how the business actually runs — how customers arrive, how the sale happens, where money leaks. You leave with a written plan, ranked by impact, and the fee is credited toward the project if you go ahead.
We build the fix
Fixed scope, fixed timeline, fixed price. Systems, presence or process — whichever front the diagnosis pointed to. Implemented by our team, owned by you.
We measure and keep going
Against the baseline we set on day one. A real strategist reads the data every month, decides what is next, and you watch it live in your Client Office.
AI does the analysis. A real person makes the calls.
A team of AI agents works on your business every week, each with one job, across all three fronts. They never call in sick. But they do not run on autopilot: a real strategist reads what they find, decides what happens next, and answers to you every month. You always have a person to talk to.
MBA in Data Science & Analytics and MBA in Business Management, University of São Paulo. Works in English, Portuguese and Spanish.
The Analyst
Business · numbers and baselineThe Ranker
Marketing · presence and rankingThe Guardian
Marketing · reviews and reputationThe Scout
Marketing · competitorsThe Engineer
Systems · software and automationThe Strategist
Real human, every monthleading business development and RevOps
companies served
countries
closed, USD 10.5M influenced
Eduardo's own record, built before and alongside Winkie — leading business development, revenue operations and data across B2B markets.
They trust us
You see the numbers we see.
Not a monthly PDF you cannot question. A live view of what is happening across every front we work on — demand, presence, operation and results — updated continuously and open to you by default.
- Qualified demand
- Real discovery rate
- Geo ranking heatmap
- Orders and operation
- Repeat customer rate
- Reviews health
- Website health
- Competitor benchmark
Illustrative dashboard with sample data.
A service vendor sells you what they have. We start from what you need.
We work with diagnosis, not promises. We show what the data supports and work to improve it. We never guarantee a result we do not control.
Service vendor
- Sells the package it already has
- Reports activity, not outcome
- Advises, then hands you a deck
- Locks you into their platform and their data
- Paid a commission on your media spend
Winkie
- Diagnoses first, proposes after
- Measures against a baseline set on day one
- Builds and ships what it proposes
- You own the systems, the accounts and the data
- Paid for the work, never for the budget
We do not live on media commission. We recommend paid investment when it is the right answer — and we measure the return with the same rigour as everything else.
Questions, answered honestly.
Both, and that is the point. Strategy nobody implements is expensive paper. We diagnose, decide with you, and then build it — systems, website, presence and process — with our own team.
Let's find where the money is leaking.
Book a business diagnosis. We map how your business actually runs and show you what is costing you the most right now — before any proposal.
- How customers reach you today, and where they drop off
- Where the operation is leaking time or revenue
- A written plan, ranked by impact, that is yours either way
The diagnosis is a paid, fixed-scope engagement, credited toward the project if you move ahead. We confirm the fee before anything starts.
Prefer email? admin@winkie.ca · (672) 727-8734